Information for New Brands

At From SoKo to Tokyo, new products and brands are extensively tested through our internal testing panel and we only accept products that meet our criteria.

 The products we curate include the following:

  • Product with strong benefit-driven functionality and natural ingredient stories.
  • Product is not tested on animals and does not contain animal ingredients (with the exception of harvested beeswax).
  • Products are free of Parabens, sulpahates and alchohol, etc.

Brands business and product profile

  • Brand mission & sustainability practices.
  • Full ingredient decks for each product.
  • Product sourcing information.
  • Images of all products in retail packaging (link to website or attachments are accepted).
  • Product FDA or/and CPNP certification

Please submit the materials list to, so we can consider your products, we are not able to accept brands that do not provide sufficient information.

Please do not send product samples unless we request them as we need to do a comprehensive review of your company mission and ingredients first.

Only full size product in its retail packaging is accepted.


Thank you for your interest in being our retail partner.

We look forward to hearing from you!


 From SoKo to Tokyo Team